Usability Testing
Uncover user roadblocks and optimize your product's potential. Krexil's Usability Testing bridges the gap between design and reality, ensuring a seamless user experience.
COST OF NOT DOING
Many businesses, both large and small, tend to overlook the importance of usability testing. Understandably, it's seen as an extra step that requires time. However, the consequences can be significant and often go unnoticed. When potential customers encounter a product that's difficult to use, they quickly become frustrated and may abandon it altogether. This loss of potential customers can have a considerable impact on revenue, which the company might not even be aware of. Those who persist despite usability issues often end up consuming valuable customer service resources. Management may not fully grasp the extent of this drain on resources. Furthermore, negative experiences can spread through word of mouth, damaging the company's reputation and discouraging others from trying the product. These challenges are not exclusive to small businesses; even Fortune 500 companies can face them due to ineffective management structures that fail to prioritize usability testing.
$95.00
Experience our usability testing service with a complimentary one-hour sample. Once you've made your order, simply visit our Contact page to send us a brief description of what you'd like us to test, whether it's a website, a software package, customer service, or anything else. We'll conduct the test and provide you with a comprehensive report of our findings. If you're satisfied with the results, we can discuss further services. And if you're not completely satisfied, we'll refund your purchase.
CUSTOMIZED TESTING SERVICE
Usability testing is a methodology employed to unearth any issues with a product or system. It primarily focuses on aspects like design, navigation, and overall user experience. The objective is to pinpoint usability problems and propose potential solutions. This testing process typically involves:
Crafting realistic tasks or scenarios to test.
Conducting the tasks while taking notes or observing others performing them.
Analyzing the gathered data and observations to detect recurring patterns and common issues.
Offering recommendations for enhancing the product's usability.
After implementing changes, conduct retests to ensure the identified problems are resolved, and no new issues arise.
Advantages of usability testing include:
Enhancing user satisfaction
Alleviating user frustration
Decreasing customer attrition or churn
Elevating the product's success in the market
Diminishing the need for customer service
EXAMPLES OF USABILITY TESTING
A Ride-Hailing App Usability Mess
Just finished a fantastic ride on a major ride-hailing firm. Great! The next step was to leave a stellar review for the awesome driver. Buckle up because it's about to become a 16-step odyssey.
Here's the ordeal:
Click the "Rate Ride" button.
Surprise! A login screen appears. Really? Just for a rating?
(Feeling generous) Okay, let's log in.
Choose a phone number for verification.
Wait for a code.
Open the messaging app and find the code.
Copy the code.
Back to the app; paste the code.
Another login screen? "Welcome back. Not you?"
(Sigh) Enter a password (thankfully browser remembers).
Click "Next."
Finally, the rating screen! Five glorious stars...
Click the 5th star.
Wait, what? The same star screen reappears.
Click the 5th star (again).
Click "Submit."
Sixteen steps!
All to give a simple 5-star rating. And no "Thank you" for jumping through these hoops!
Here's the Fix:
Keep it simple! Users shouldn't need more than 2-3 clicks to leave a rating. Imagine a one-tap 5-star option within the ride confirmation screen. Easy, efficient, and driver-appreciative!
E-commerce Checkout Chaos
Imagine you're excitedly checking out your favorite e-commerce site, only to be met with a payment failure. An email arrives offering a fix, but instead of a quick resolution, you're thrown into a labyrinth of steps:
Click the link in the email.
Navigate the login page.
Enter your password on a separate page.
Tackle a 2FA verification step.
Input your new card details and set it as default.
Disappointingly, the declines persist. You reply to the email, explaining the new card update...
6 .You receive a generic response that your account seems fine and offers irrelevant help.
Confused, you respond again (unaware it's a no-reply address)...
7....and get an email about not replying to a no-reply address.
Determined to resolve this, you search for a way to contact customer service...
8.You find a 4-step chat initiation process:
a. Enable pop-ups (uncertain how many clicks this entails).
b. Click "Reply" on the email (which isn't actually visible).
c. Select "Chat/Call" (impossible to locate this option).
d. Click "Submit" (hoping it actually connects you).
So many steps and the issue remains! Wouldn't it be much smoother if:
The update process was streamlined within the original email?
No-reply emails didn't request additional information?
Clear communication identified the specific account needing attention.
Let's make online shopping a breeze, not a multi-step maze!
Bidding Bonanza Turns Bust: Auction Site's Communication Conundrum
Found the perfect item on an auction site, excited to make an offer? Buckle up because sending a simple question might turn into a frustrating odyssey.
Here's the struggle:
You see an item listed for pickup only, but the offer prompt includes a shipping location. Confusing, right?
You click "Reply" to the seller's offer, hoping to clarify.
The seller's link leads to a "contact user" page, seemingly the answer to your prayers.
But wait! You need a listing number to proceed. Time to search for it amidst the offer details.
Finally, you reach a generic message page... with no way to actually contact the seller. Talk about a dead end!
Backtracking, you discover a hidden "ask the seller a question" option on another page.
Fingers crossed, you ask if the seller is aware the listing is pickup only.
Seven clicks and still no clear communication! This process is a classic case of:
Confusing Interface: Mismatched shipping information creates unnecessary confusion.
Hidden Functionality: Valuable features like "ask a question" should be readily accessible.
Unnecessary Steps: Why force buyers to search for listing numbers?
Here's the fix:
Streamline the offer process: Clearly indicate pickup-only listings to avoid confusion.
Make contact options clear: Don't mislead buyers with dead-end "contact" links.
Simplify communication: Offer a direct "ask a question" feature within the offer itself.
Let's make auction sites a platform for smooth communication, not a maze of misleading clicks!
Frequently Asked Question
1. What is Usability Testing, and how can it benefit my business?
Usability testing involves using real users to evaluate your product or service. By observing interactions and gathering feedback, you can identify usability roadblocks and optimize the user experience. This can lead to increased user satisfaction, improved conversion rates, and reduced development costs.
2. What types of products can be usability tested with Krexil?
Krexil's usability testing services are versatile and can be applied to a wide range of products, including websites, mobile applications, software programs, physical prototypes, and even customer service interactions.
3. What does a typical Krexil Usability Testing project involve?
We work with you to define goals, recruit users, create test scenarios, conduct sessions, analyze data, and deliver a report with actionable insights.
4. How much does Krexil's Usability Testing service cost?
The cost of our usability testing services varies depending on the scope of your project, including the number of participants, testing duration, and complexity of the product. We will adapt to suit your budget and needs.
5. What are the benefits of using Krexil for Usability
Krexil's experienced professionals bring expertise and objectivity to the testing process. We utilize proven methodologies and analyze data effectively to provide valuable and actionable insights. This can save you time and resources and ultimately lead to a more successful product. Additionally, most companies are too close to their own product to see the issues
GET IN TOUCH NOW
Ready to take the next step? We're here for you whether you have questions, need a helping hand, or want to explore exciting partnership opportunities. Don't wait; reach out today, and let's chat!