Usability - Major Ride Hailing Firm

Example of the type or usability feedback we provide:

Sequence

Major ride hailing firm:

1. After a ride I get an email on my phone with a button to rate the ride.

2. I click on the button.

3. Then I get a login form. I'm thinking, "are you kidding - you want me to lookup my login and password just to help this company". OK, it was a really nice driver and I wanted to give a good rating so let's press on.

4. Then I see a field asking for phone number or email so I pick phone number. 

5. Next I read that it wants a code sent to my phone. Really? I'm give a simple rating, not withdrawing money from a bank. 

6. So I swipe down to get my text messages for the code.

7. Copy to clipboard.

8. Paste. 

9. I read "Welcome back. Not you?" Enter password.

10.  Browser helps me enter password. 

11.  Hit Next button. 

12. I see a row of five stars and I click on the 5th star.

13.  Another screen pops up with the stars again.

14. I click again on the 5th star.

15. Click Submit. 

Summary

It took 15 steps to do this company and it's clients a favor of giving an opinion. 

To top things off, no "thank you" for trudging thru the seemingly endless process.

Recommendation

Get the steps down to 2 or 3 clicks ideally - certainly less than 15.