Usability - Major Ride Hailing Firm
Example of the type or usability feedback we provide:
Major ride hailing firm:
After a ride I get an email on my phone with a button to rate the ride.
I click on the button.
Then I get a login form. I'm thinking, "are you kidding - you want me to lookup my login and password just to help this company". OK, it was a really nice driver and I wanted to give a good rating so let's press on.
Then I see a field asking for phone number or email so I pick phone number.
Next I read that it wants a code sent to my phone. Really? I'm give a simple rating, not withdrawing money from a bank.
So I swipe down to get my text messages for the code.
Copy to clipboard.
I read "Welcome back. Not you?" Enter password.
Browser helps me enter password.
Hit Next button.
I see a row of five stars and I click on the 5th star.
Another screen pops up with the stars again.
I click again on the 5th star.
It took 15 steps to do this company and it's clients a favor of giving an opinion.
To top things off, no "thank you" for trudging thru the seemingly endless process.
Get the steps down to 2 or 3 clicks ideally - certainly less than 15.